tl;dr
eToro has expanded its U.S. cryptocurrency offerings by adding 12 new tokens, including Cardano, Dogecoin, XRP, and Shiba Inu, increasing its total from three to 15 assets. This follows a 2024 settlement with the U.S. SEC that limited its crypto offerings and resulted in a $1.5 million penalty. The ...
eToro has significantly expanded its U.S. cryptocurrency platform, increasing its offerings from three to 15 digital assets. The addition of 12 new tokens, including Cardano, Dogecoin, XRP, and Shiba Inu, marks a notable growth following a 2024 settlement with the U.S. Securities and Exchange Commission (SEC), which had previously limited its crypto selection to just Bitcoin, Ethereum, and Bitcoin Cash.
This expansion comes amid a friendlier regulatory environment and follows eToro’s recent initial public offering (IPO), where the company is targeting a valuation of up to $4 billion. The platform, which boasts over 40 million registered users worldwide, continues to thrive as cryptocurrency contributed to 37% of its trading commissions in Q1 2025.
Andrew McCormick, Head of eToro U.S., highlighted the meticulous research behind this move, emphasizing the timing as ideal to reintroduce and broaden crypto options for U.S. customers. The decision aligns with eToro's strategic focus on strengthening its presence in the U.S. market after regulatory headwinds prompted a scaling back of operations last year.
The 2024 SEC settlement involved a voluntary agreement where eToro paid a $1.5 million fine and removed dozens of crypto assets from its U.S. platform, reducing the available tokens from 74 to three. McCormick clarified that the settlement did not involve any admission of wrongdoing and allowed the company to gradually add assets back when appropriate.
With this renewed push, eToro aims to leverage favorable regulations and investor interest post-IPO to offer a diverse range of cryptocurrencies, fostering greater opportunity and excitement among its user base in the United States.