EddieJayonCrypto
28 May 25
Fast food chain Steak ‘n Shake has introduced Bitcoin payments at all global locations where allowed, using the Lightning Network for faster and cheaper transactions. Since launching on May 16, the company experienced strong customer interest and reduced payment processing fees by about 50% compared...
Fast food giant Steak ‘n Shake has globally integrated Bitcoin payments at all locations where legally allowed, leveraging the Lightning Network for faster and more cost-effective transactions. Since launching this payment option on May 16, the company has seen customer adoption exceed initial expectations, with Steak ‘n Shake accounting for 1 out of every 500 Bitcoin transactions worldwide on the first day alone. The Lightning Network has helped reduce transaction fees by approximately 50% compared to traditional credit card processing, delivering measurable financial benefits. Notably, this Bitcoin payment choice is a permanent addition to the company’s payment methods, not a temporary promotion. To celebrate the rollout, some Las Vegas locations introduced Bitcoin-themed menu items such as the Bitcoin Burger, Super-Sized Bitcoin Meal, and Bitcoin Milkshake, along with plans for a new “blockchain menu.” Customer behavior has shifted towards repeated use, with a sustained increase in Bitcoin transactions since implementation. Beyond payment integration, Steak ‘n Shake is pursuing broader digital innovation including autonomous systems, artificial intelligence, and blockchain technologies, actively hiring engineers to support these advancements. Company leadership emphasizes this move as a strategic evolution to meet changing customer expectations and technological advancements within retail and hospitality industries.