tl;dr
Decrypt has integrated MYRIAD, an on-chain prediction markets platform, into its site. Readers can now make predictions on embedded markets directly within Decrypt stories. MYRIAD is part of Decrypt's parent company, DASTAN, and aims to integrate prediction markets into news stories and creator cont...
Decrypt has integrated MYRIAD, an on-chain prediction markets platform, into its site. Readers can now make predictions on embedded markets directly within Decrypt stories. MYRIAD is part of Decrypt's parent company, DASTAN, and aims to integrate prediction markets into news stories and creator content. Users can interact with MYRIAD prediction markets directly on Decrypt without downloading the MYRIAD browser extension. This move represents a shift in the media business model, aiming to create a reciprocal environment for readers and align incentives in the media ecosystem. MYRIAD's ecosystem rewards users for accurate predictions and provides a new revenue stream for publishers and creators.
Speaking at Consensus 2025, DASTAN co-founder and President Farokh Sarmad explained that MYRIAD’s participatory model realigns incentives in the media ecosystem, aiming to create a “reciprocal environment” for readers and transition away from extractive business models. With the launch of USDC markets on MYRIAD, its ecosystem rewards users for making accurate predictions and provides a new revenue stream for publishers and creators. DASTAN CEO Loxley Fernandes explained that the platform incentivizes readers to participate in the creation of the news cycle and find sources of truth.
Decrypt aims to evenly distribute value among advertisers, publishers, and creators through the integration of MYRIAD. This move is positioned as a "first step towards completely rethinking the business model for media" and seeks to enhance the reader experience by having markets that are highly relevant to the Decrypt article. The goal is to transition away from extractive business models towards one where the value in the system will be evenly distributed among advertisers, publishers, and creators, as outlined by DASTAN co-founder and COO Ilan Hazan.